Start with everything you want
What do you need to accomplish out of your promotion? What are the marketing objectives and goals? While in many instances it's going to be to raise sales it could possibly be that you would like a more professional image, a new site or simply to outsource a specific channel that is taking up a lot of the time. For more details about the advertising agency, you may go to http://scmarketing.com.au/.
What solutions do you need?
Think of what services you want. Can it be just one special agency – a new site by way of instance, or a service to look after your search engine optimization or perhaps you only need some graphic design? Or do you want a complete service – a company that may execute all of your advertising, possibly one that is going to push the advertising plan giving you only 1 point of contact?
Workout a budget
Identify an advertising budget up front, at the very least a ballpark one and this can definitely save you and some other agencies you speak to time. Do not just pick the cheapest; make a determination based on lots of variables (factors which are researched in this essay).
Look at their expertise
Any agency you participate ought to have the ability to show you the case studies plus a portfolio of the work. Take a peek at this, and see if you enjoy what they have created, their thinking and imagination. Whilst experience in your business is of advantage, do not discount advertising services which don't possess this particular experience.
Who is driving the plan?
Would you wish to push the advertising plan or are you searching for advice from your own agency? Many companies, however, need an agency to control the strategy. If that is true for you it is well worth asking to find examples of plan documents the bureau has composed.