Website owners keep asking how well that their internet site is doing in comparison to their competitor's websites. The problem is that it's impossible to actually get the backend details of their competition to learn how many visitors which a website is getting. You can observe how good that they are ranking in the search engines, but you will not know how many visitors that they are getting. One place that lots of webmasters use is the traffic rankings supplied by Alexa. They use information collected from users who have their toolbar set up in the browser and record information on the websites which they visit. Based on this information they provide a rating of all the web sites depending on the number of visitors. A major problem with the ratings is that they are biased towards the sorts of websites that those who are more computer experienced have a tendency to go to, as it is only these kinds of individuals who tend to install the toolbar. Individuals who are less technological experienced, usually do not install the toolbar and probably have a tendency to go to different types of websites.
The issue with the Alexa Ranking is that it is so simple to manipulate that you really do not know if what you see is genuine or if it has been managed by your competitor to look better than it really is. All you need to do to unnaturally increase the Alexa ranking is install the toolbar on your computer and just go to your web site repeatedly every day and then watch as the Alexa ranking gets better. Better still, get a few associates to do it as well. There are even paid providers that can do that for you to unnaturally increase the rating. This is the reason the Alexa ranking number might well be not really worth spending much time on as it is so easy to manipulate.
The last word on the Alexa ranking is that it is just that, a ranking of websites based upon visitors that is easily manipulated. No internet search engine makes use of the Alexa ranking to rank sites, so there is no benefit to having a good Alexa rating.