Digital marketing made easy – how to start
Ever wonered how to start with digital marketing for your company, but you didn’t know what to do? Well now we offer a solution that is called “how to start with digital marketing now and get your results by the end of the month.
Starting with digital marketing the first thing you need are digital marketing essential tools.
You need to implement Google Analytics tracking, Google Search console. Both will enable you to measure traffic both paid, refferal and organic.
After you check the results it’s time to fix them. Most common issues are:
- Low traffic
- Slow website
- Poor UX
How to fix website low traffic?
There are few paths that brings traffic to websites:
- paid traffic (google ads)
- organic traffic (google search)
- refferal websites (websites that links to yours)
- social (facebook, instagram, …)
The first thing you should do is to prepare your website so that visitors will be able to find what they are looking for in no more than three clicks (best is to serve desired content immediately).
The second thing is to help them achieve the goal they wish to make (product order, inquiry submission, …). The faster, the easier, the better.
The third thing is to check the content and information you provide – is it unique – does it help the user in the way it should?
Then it is time to start acquiring traffic. You can start getting traffic immediately by using Google Ads. The downsite is that you will have to pay for each click. You can do the same with social traffic. If you have a large follower list on Facebook or other social channels you should start creating content and posts that will engage those followers.
Think about organic traffic! It will require Search engine optimization. After you’ve fixed your websites speed and UX start writing articles that will cover longtail keywords that are or may be profitable to your business. SEO is a longterm process so it’ll take a year or more to see the first results. But they will last and the traffic will be free.
After you’ve engaged your digital marketing process it’s time to start fixing what you’ve done wrong and improving what could be improved.
It is easier to get in touch with some digital marketing expert that will create a strategy for you, set up Google Ads and other paid channels, implement SEO strategy and achieve results at lower cost.